Ticket Price Changes


Dear Magic Theatre Patrons,

This is a letter to explain some changes that will be happening at the Magic in regards to our ticket prices and popcorn prices. Please feel free to ask questions if you have any regarding the changes. But, we hope this letter helps to explain why the changes are taking place.

Starting Friday, June 17, all tickets prices will increase by $1.00 at the Magic Theatre.
The new prices will be:
General -$8.00
Senior/Student -$6.50
Matinee (before 6PM) – $6.50
‘Sweet Sundays’-$6.00
Thursday Discount Night -$4.00
(The last price increase for general tickets was January 2009. Senior/Student ticket prices have not increased since January 2007.)

Popcorn prices will increase to:
Small $2.50
Medium $3.50
Large $5.00
(The last increase in popcorn prices was more than two years ago.)

Because we use only organic popcorn, non-GMO Canola oil, and real butter, our popcorn costs are 3x higher than convential movie popcorn. But, we are committed to continuing to bring you delicious and healthy organic popcorn at a reasonable price.

As you can imagine, all of our expenses have risen over the past few years but we have kept our prices down as much as possible. We are dedicated to bringing you the best in arthouse titles, and we also take pride in our high presentation standards (which have included us investing more than $40,000 in upgrades to the projection and sound systems in the past year).

The management, staff and owner of the Magic Theatre genuinely appreciate the support and love that has been shown our way over the long history of the Magic. The Magic really is our home away from home. We want to be around for an even longer time to come. We hope you understand the need for these increases. There are great films out there deserving to be screened in a movie theatre with an appreciative audience watching together in the dark. And, we hope to continue to light the screen with images that make you think, feel, and inspire you.

Thank You!
Celine Negrete
Manager

8 Comments

  1. William Welch
    Posted June 22, 2011 at 3:19 am | Permalink

    Everyone else must know the whens, but I need to know the various show times.

    • Celine
      Posted June 24, 2011 at 2:27 am | Permalink

      Hi William,
      The showtimes are listed on our home page on the right-hand sidebar. They are updated every Thursday evening for the normal schedule of Friday-Thursday (most films open on Fridays and close on Thursdays). You can always call the showtimes recording line too at 530-265-8262 for a listing of the showtimes for the current week. I hope that helps!

  2. eddy chavarria
    Posted June 24, 2011 at 1:34 am | Permalink

    What about screening times? Will they change to? Hopefully much earlier. I truly enjoy all films shows here. Good works!!!Thanks.

    • Celine
      Posted June 24, 2011 at 2:29 am | Permalink

      Hello Eddy,

      Thanks for the support! The screening times are on the home page of our website (on the right hand side). We have added earlier screenings on Saturday and Sunday. For example, this week we have a 3:00 matinee on Saturday, and a 1:00 and 4:00 matinee on Sunday. Please note that the times may change by 30 minutes one direction or another depending on the film we are showing (we have to make adjustments for longer films vs. shorter films). So, always check for a specific day of the week. Thanks again!!

  3. Zoe
    Posted June 24, 2011 at 7:06 am | Permalink

    Even if you changed your prices by TWO dollars, I would continue to show you the support and love you appreciate. Stay excellent.

  4. Christine
    Posted June 26, 2011 at 3:09 pm | Permalink

    Hi there,

    Is the theater wheelchair-accessible? At all? I mean NO steps. Would love to take my husband there sometimes. Thx!

  5. Stacy
    Posted June 29, 2011 at 4:44 pm | Permalink

    I love the Magic Theater and the movies you play but wish for an earlier start time. Thanks

  6. bob
    Posted November 1, 2011 at 1:37 am | Permalink

    Very interesting comments.. I feel like you need no explanation for your increases. Your prices are fair. Your movies are fantastic. Your snacks are great (easy to taste the naturalness and organicness -thank you very much for that !) Your start times make the movies available to most anyone in this region (& most people really love a good movie in the evening). I think anyone and everyone should come in and view some quality film (and they could check it out to see for themselves if it works for them or for their friends and family.) We really appreciate you and wish you long and fruitful existence.

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